Rethinking Corporate Gifting: The Rise of Targeted Incentivized Engagement
Blog
by
Du V. Nguyen
Corporate gifting has long been a staple of business relationships, client engagement,
and employee recognition. Historically, this has often meant SWAG — ‘Stuff We All Get’ —
a general assortment of branded items handed out with little personalization. However, in
the digital age, companies such as Sendoso, Reachdesk, and many others are bringing an
innovative, strategic approach that’s transforming corporate gifting into a powerful tool
for personalized, incentivized engagement.